Resource for Lettering Styles of the'30s

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Posted by Richard on June 11, 2003

A customer of mine who owns an electrical contracting firm, bought an old truck('30s) and would like it lettered out according to the style practiced at that time. Any resources I can look at?

Rick

You might try these books, some are out of print but most are available through Amazon through thier used book dealer network:

"Typology"-Steven Heller, Louise Fili

"Graphic Style"-Steven Heller

"Design Connoisseur"-Steven Heller, Louise Fili

"Handbook or Early Advertising Art, Typographic Volume"-Clarence P. Horning

"Alphabets and other signs"-Julian Rothenstien, Mel Gooding

Rick

Robar M. Novou

Check out a copy of Alf Beckers "100 alphabets" book. It was published in 1941. Im sure that there are a few from the 30s in there.

RMN

Mike Jackson

(Sorry. Unable to post image. Link Broken?)

Try this book available at Amazon and probably lots of other places. It would give you a good feel of the look of the period.

It was a period of time when letterstyles typically were heavy sans serif...typically much more plain than the couple of decades prior.

Good luck,
Mike Jackson

Amazon: Trademarks of the "20s and "30s

http://www.amazon.com/exec/obidos/tg/de ... eader-link

Danny Baronian

Richard,

Check out Mike's link to Letterhead fonts below on this site. Chuck has a wide varity of good fonts and some nice links too.

Danny