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Bruce Jackson's photo archive - 4 - insurance window

Posted Images from various artists

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BruceJackson
Posts: 251
Joined: Mon Sep 06, 2004 7:28 am
Location: Melbourne, Australia
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Bruce Jackson's photo archive - 4 - insurance window

Post by BruceJackson »

Next up is this advertisement for an insurance company and one of my favorite signs that I regularly drive past.

Located at 153 Brunswick Street, Nth Fitzroy, (opposite Edinburgh Gardens), an inner suburb of Melbourne, the sign for Scottish Union & National Insurance Co. is a great example of early 20th century window sign.

Although the owners attributed it to 1930's, that is a conservative estimate. I think it looks substantially older. Some of the design elements look like it could be anything up to perhaps 20 or 30 years older.

The signwriter has used aluminium paste, which may indicate an earliest possible date. When did that material first appear? They have also stippled the entire background so that the appearance from the back looks good.

The current owners have a dilema, because although they love it, it distracts from their business and they are considering removing it.
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PB170403.jpg
PB170403.jpg (72.03 KiB) Viewed 11858 times
PB170405.jpg
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Anthony Bennett
Posts: 352
Joined: Tue May 11, 2010 4:50 am
Location: England
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Re: Bruce Jackson's photo archive - 4 - insurance window

Post by Anthony Bennett »

Nice , thanks.
erik winkler
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Joined: Sat Feb 23, 2008 5:48 pm
Location: Amsterdam Netherlands
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Re: Bruce Jackson's photo archive - 4 - insurance window

Post by erik winkler »

If they really think of removing it... maybe you could suggest designing a vinyl application attached on the front of the window?
Everything is better then removing something like this.

Erik
Realizing we are in the 2nd renaissance of the arts.
Learn, copy and trying to improve...
Still in the learning phase ;-)
Amsterdam Netherlands
www.ferrywinkler.nl
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DAVE SMITH
Posts: 1213
Joined: Sat Jul 10, 2004 11:12 am
Location: ENGLAND

Re: Bruce Jackson's photo archive - 4 - insurance window

Post by DAVE SMITH »

Great post Bruce.
I like the colour combination ,looks very nice.
Dave
Kent Smith
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Joined: Fri Dec 31, 2004 6:41 pm
Location: Estes Park, CO
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Re: Bruce Jackson's photo archive - 4 - insurance window

Post by Kent Smith »

My guess would be much earlier because of the use of the &C as well as the style of the copy at the bottom. What is the guess for the original color of the letter centers on FIRE? Neat period piece and indiciative of a particular style.

We had one similar to this a few years ago. We varnished the back to stop the peeling and had a glass company remove and hang it high on the back wall of the shop for their nostalgia. That way they still had the history but it did not detract from the current business.
Jeff Lang
Posts: 68
Joined: Thu Apr 08, 2004 10:31 am
Location: Pittsburgh, PA, USA

Re: Bruce Jackson's photo archive - 4 - insurance window

Post by Jeff Lang »

Bruce,
I've been enjoying the photo installments. Great inspirations!
Thanks for sharing,
Jeff
Jeff Lang
Olde Lang Signs
Pittsburgh, PA, USA
412-732-9999
Ingrid Mager
Posts: 78
Joined: Mon Jan 18, 2010 12:23 am

Re: Bruce Jackson's photo archive - 4 - insurance window

Post by Ingrid Mager »

There should be museum for these sorts of pieces. (Is there one somewhere in the US?)
That would also allow for them to have the piece safely removed and donated/sold to such a museum.
~Inga
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