Welcome to The Hand Lettering Forum!
This is an interactive Bulletin Board on the topics of Sign making, design, fabrication, History, old Books and of coarse Letterheads, Keepers of the craft. The Hand Lettering Forum features links to resources, sign art history, techniques, and artists profiles. Learn more about Letterheads at https://theletterheads.com. Below you'll see Mchat has been added as a live communication portal for trial, and the Main forum Links are listed below.

HC Martin's Modern Ideas, Book 4: Jan. 25, 2006

Hand Lettering topics: Sign Making, Design, Fabrication, Letterheads, Sign Books.

Moderators: Ron Percell, Mike Jackson, Danny Baronian

Post Reply
Mike Jackson
Site Admin
Posts: 1705
Joined: Tue Apr 06, 2004 11:02 pm
Location: Jackson Hole, WY
Contact:
Contact Mike Jackson

HC Martin's Modern Ideas, Book 4: Jan. 25, 2006

Post by Mike Jackson »

From Book 4, HC Martin's Ideas, 1937
The first principle in judging the worth of a given finished piece of work is—is it legible? After all, that's its primary purpose; that's all that really counts. The job may be beautiful, it may have some pleasing or contrariwise startling, attention-getting design idea, but unless it is easy to read—it is more less a failure.
Last edited by Mike Jackson on Thu Jan 26, 2006 10:52 am, edited 2 times in total.
Mike Jackson / co-administrator
Golden Era Studios
Vintage Ornamental Clip art
Jackson Hole, WY

Photography site:
Teton Images
Jackson Hole photography blog:
Best of the Tetons
Top
Raymond Chapman
Posts: 345
Joined: Fri Apr 09, 2004 5:50 pm
Location: Temple. Texas

Post by Raymond Chapman »

Sounds like the primary focus of our work has not changed all that much. Evidently they had the same problems back then that we do now - the more things change, the more they stay the same.
Top
Post Reply

Return to “The Hand Lettering Forum”