New Sales Motto

[Roderick Treece]

We were watching "Fist full of Dollars" w/ Clint Eastwood last night and in one scene he say's

"Tell Rojo , There's one thing you otta know before you hire me, I don't work cheap"

My wife laughed and said I should use it.

I always try to listen to what she say's when I know it's true.

Roderick

[Doug Bernhardt]

You Dead Man guys......westerns, westerns and more westerns. In truth am not sure the tongue in cheek part will register with clients but it wouldn't be the first time I was proven wrong.

[Dan Seese]

Actually, that's probably not a bad motto. As a Dead Man, just don't say "We was hired exclusive . . ." That just ain't so, kid.

I remember Dusty Yaxley talking one year out at Rick's place and it seems to me he said that he sometimes tells people they can't afford him. It eliminates those who are just price-shopping and helps to reel-in those who want quality work.

Often, when I'm working with someone, I tell them early-on that if they are price-shopping, I'm not the cheapest person around. But then I assure them that I'm good at what I do, I work hard for them, that they can talk to any previous clients about customer satisfaction and that in the long run they are getting a better deal with me because of the end-product.

So, to quote further from Fistful of Dollars - "Two hundred thousand dollars is a lot of money. We're gonna have to earn it."

[Mike Jackson]

I think you can get a message across and not be quite so blunt....as Dan mentioned just above.

To me, the goal would be to suggest that you are a well trained professional who will deliver a top notch product at a fair price.

Back when I was in Oklahoma, a sign maker included this in his yellow page ad and also on his sign in front of his shop: "The most expensive signs in town". I guess his goal was to keep the shoppers away, but I never cared for his tag line at all. He didn't mention anything about his quality, only that he was most expensive. Maybe he was both the worst sign maker AND the most expensive? He might have done better if he had said: "The most expensive signs in town, but worth every penny".

Lastly, it might be possible to be a little arrogant when times are really good and people have the funds to pay for the top products. When the economy falters, the guy above might find himself with a lot of free time as a result of his poorly thought out marketing tool. It would be easy to remove or modify the sign in front of his business, but the yellow page ad runs for a full year.

[Scooter Marriner]

I sometimes tell my customers,

"I'm not cheap, but I'm not fast, either..."

it usually gets a chuckle.